The supermarket has pledged to match or beat discounters’ prices for over 200 products
Morrisons has followed Asda in launching a price-matching scheme offering its customers hundreds of weekly essentials at the same price or cheaper than those sold by Aldi and Lidl.
More than 200 staple products are included in the scheme, which launched today (19 February), such as bananas, onions and carrots.
Morrisons said it will check the prices against both Aldi and Lidl twice a week to make sure they are as low or cheaper.
Rachel Eyre, Morrisons chief customer & marketing officer, said: “We want to reassure our customers that we have hundreds of products that are the same price or cheaper – with the quality they’ve come to expect from us – than those available at Aldi and Lidl, which is why we have launched our new Price Match. We hope this new campaign will bring our quality and value into even sharper focus for our customers.”
The supermarket is also committing to using 100 per cent British beef mince, chicken fillets, semi-skimmed milk and carrots in the price match products.
Morrisons kicked off the new year by cutting the price of over 200 popular products, ranging from fresh produce to breakfast options.
Last month Asda became the latest supermarket to launch a discounter price-matching scheme, but the first to match both Aldi and Lidl prices.
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