Product combines taste with convenience for consumers with busy lifestyles
Wilson’s Country has landed a Great Taste Award for its ‘Naked Mash’.
Launched two years ago, the hand-crafted potato product is available exclusively in Tesco outlets across Northern Ireland. Coming in 400g packs, the product is ready for the oven or microwave, cooks in just four minutes and is both gluten free and dairy free.
The judges assessing Naked Mash highlighted the homemade nature of the product, pointing out that it combines flavour with convenience for those with busy lifestyles.
“The potato looks homemade and has a potato aroma,” they added. “The product is really simple but does provide exactly what is promised: a good, earth-flavoured mash potato that customers can add their own flavourings to.”
The win is the first Great Taste Award achieved by the major potato packer and processer.
Marketing manager Joanne Weir said: “The success of Naked Mash reflects the growing demand for high-quality potato products that also deliver in terms of their convenience. The product has been specifically developed to consistently deliver for consumers in terms of its overall quality, handmade texture and taste.
“Adding value to locally grown potatoes is at the very heart of our ongoing commitment to customers and consumers.”
