Branston-owned potato brand is responding to sustained demand for convenience and scratch cooking with new easy prep range 

Potato brand Nanna Tate has expanded its range with a launch of baby potatoes into Tesco. 

The new line, available in stores from May and priced at £1.20 for 750g, is designed to appeal to shopper interest in convenience, with potatoes described as ’super speedy to prep and cook from scratch’.

“We’re seeing sustained demand for products that balance convenience with scratch-cooking credentials,” a spokesperson for the brand said.

”Our baby potatoes meet this need perfectly, offering a high-quality, versatile option that performs across multiple occasions, while sparking inspiration at the heart of mealtimes.”

The full Nanna Tate range comprises its fresh and prepared products including, Seriously Crispy Chips, Super Crunch Roasties, Super Scrumptious Mash, and Yummy Cheesy Mash Bake.