Industry campaign aims to show consumers the many benefits that berries offer
The versatility of berries will be championed as the focus of this year’s National Berry Month, which has returned for the second year running.
Launched in 2021, National Berry Month is a month dedicated to British berries, celebrating seasonality and showcasing their benefits at a time when British berries are filling supermarket shelves.
This year, industry campaign Love Fresh Berries has teamed up frugal food expert Miguel Barclay to create a host of brand-new, simple recipes that showcase the versatility of British berries.
The recipes, which are available on the Love Fresh Berries website, includes Sausage, Parsnip, Carrot & Blackberry Tray Bake, a Raspberry & Brie Puff Pastry Wreath, Blueberry Studded French Toast and a Strawberry Mille-Feuille.
Nick Marston, chairman of British Berry Growers, said: ‘’We’re excited to be once again celebrating National Berry Month. British berries are a superstar of UK horticulture and a real success story with the volume of British-grown berries our growers produce increasing by over 36 per cent in just a decade. Not only is our industry boosting the health of the economy but the health of the nation too.
“The 2022 campaign showcases the versatility, health benefits and diversity of British berries, and we hope the campaign will encourage Brits to pick up a punnet when they’re next in store and enjoy their many benefits.”
Barclay added: ‘’British berries are some of the healthiest foods around and the perfect ingredient to cook with. Versatile, fresh and delicious, they can be used for so much more than desserts and add another dimension to dishes. I’m really looking forward to showing people just how resourceful and budget-friendly cooking with British berries can be.”