The Evesham-based supplier is selling freshly-picked local asparagus under its new Spear It brand

Spear It is Nationwide Produce's new, premium British asparagus brand

Spear It is Nationwide Produce’s new, premium British asparagus brand

Leading UK fruit and vegetable distributor Nationwide Produce has launched a premium British asparagus brand for its wholesale customers in time for the new season, which officially gets under way on 23 April.

‘Spear It’ offers a premium wrapped and graded British asparagus that is hand-harvested daily and grown within five miles of its Evesham facility, Nationwide Produce said.

“We are excited to launch our new 100 per cent British asparagus brand, Spear It just in time for the beginning of the season,” said Will Clayton, sales director of Nationwide Produce PLC.

“Our mission with Spear It is to provide the freshest and highest-quality asparagus available on the UK wholesale market. We’re proud to work with local growers to bring this premium product to our customers. We look forward to seeing the brand in our customers’ warehouses and on menus across the UK.”

Offered in premium rustic packaging, the 12 x 250g Class 1 asparagus is perfect for restaurants, hotels, and catering businesses, the company said.

“It’s not uncommon for chefs to adjust their menus during the start of the UK asparagus season, beginning in week 15/16, to incorporate this highly sought-after ingredient into their dishes,” Nationwide sales and procurement manager Simon Beard told FPJ.

Established in Southport in 1975, Nationwide Produce PLC started life as a local produce merchant and today is one of the largest, longest established and most diverse fresh produce companies in the UK.

Covering all sectors of the market; food service, catering, processing, wholesale, export, and retail – it supplies a full range of vegetables, fruit and exotics from all around the world every day.