Herb producer Nature’s Flavours has partnered with box supplier Hello Fresh to offer home-delivered ingredients boxes.
The boxes will include recipe cards as well as all the ingredients required to cook a variety of meals at home.
The move represents a significant new customer for Nature’s Flavours in the online food delivery market.
Dean Fowler, commercial manager at R&G Fresh Herbs, the firm behind the Nature’s Flavours brand, said: “The micro-perforations in Nature’s Flavours packaging, allowing the herbs to stay fresher for longer at ambient temperature, makes Nature’s Flavours an ideal addition to a Hello Fresh ingredients box.”
Operations manager at Hello Fresh, Luke Grob, said the inclusion of the Nature’s Flavours range has made the struggle for fresh herbs a thing of the past.
He said: “Before partnering up with R&G the biggest issue for our customers was the quality of fresh delicate herbs, but now our herbs have become a source of nothing but compliments.”