The Eastern Produce Council and Produce Business magazine are to launch the New York Produce Show and Conference this year.

The first of the annual shows will be held in the city from November 9-11, 2010, alongside a Perishable Pundit ‘thought leaders’ panel and a fresh fruit and vegetable media day.

The event will also feature networking events, workshops and tours of the regional industry, including the Hunts Point Market, the new Philadelphia Market and local retailers, restaurants and wholesale facilities.

Dean Holmquist, director of produce and floral for Foodtown Inc and president of the Eastern Produce Council, said: “New York City is the epicentre of the region that buys more fresh produce than any location in the country."

Jim Prevor, founder and editor-in-chief of Produce Business magazine and the PerishablePundit.com, said: “It is an incredibly exciting moment that we should have the opportunity to join together with our friends at the Eastern Produce Council to bring a world-class event to the region, and it is an honour that we can bring the industry together in a city known both as the Capital of the World and the Big Apple.”

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