NSF-CMi Certification launched its brand-new Intelligent Assurance service in Berlin at Fruit Logistica.
The service enables farmers and producers to make sense of the huge amounts of information required at individual farm level and use it for strategic and tactical decision-making.
The new product is a suite of services aimed at incorporating the existing elements of NSF-CMi’s work and making the service more effective for clients.
Intelligent Assurance is accessed through a web-based portal system, which means that information owners can call off management reports and drill down into the data to understand and compare performance across areas as wide ranging as food safety standards, risk exposures, environmental and ethical issues, depending on what their customers’ requirements are.
Richardson told freshinfo: “We looked at where certification has got to and saw what was missing. We wanted to refresh the offer. This is a mechanism to differentiate us in the supply chain..
“The biggest challenge for suppliers is the number and range of issues to handle and different people asking for different things. We want to help people understand the issues and deal with them, using IT more comprehensively.
“We are saying to people that in a complicated world with many compliance issues and broader-based issues, talk to us about your business needs. It’s very synergistic with what we do on certification.”
Stephen Cox, produce and quality director, added: “The self-audit tool is a unique innovation - there is nothing like it in the marketplace for farm assurance. There is audit fatigue in the supply chain and the process needs to move forward into new areas that relieve that pressure.”
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