Potato brand is releasing a spoof on a popular TV quiz show to help raise awareness of regenerative farming
Potato brand McCain is working with influencers in a video spoof of popular TV quiz show Deal or No Deal to help educate consumers about regenerative farming.
Influencers Matt Giffenn and Sai Balaji will go head-to-head to test their knowledge of regen in a quiz hosted by chef Bob Ebbrell, guided by McCain potato supplier John Bubb, of Lynn South Farm, in Shropshire.
If they answer correctly, they’ll move closer to a plate of fries, while a wrong answer will see the pair left with the day’s potato peelings, and a farming forfeit.
The aim is to educate consumers of the importance of regenerative farming, while keeping growers and real farming practices at the centre of the content.
Launching across Instagram and LinkedIn, the content is part of McCain’s wider strategy to invest in, and promote the benefits of, regenerative farming.
