New apple-flavoured sparkling water will launch at Tesco in June, reflecting “wider opportunities” for premium produce to diversify through brand collaborations
Pink Lady has entered the growing flavoured water category by launching an apple-flavoured sparkling water in partnership with Dash.
Dash Pink Lady Apple contains no added sugar, sweeteners or calories, instead boasting a “crisp, balanced and clean” flavour profile.
The new range is now available via the Dash Water website and TikTok Shop and will land in Tesco stores across the UK from June.
The aim of the partnership for Pink Lady is to introduce the variety to new audiences through an adjacent category. According to the apple brand, the launch reflects wider opportunities for premium produce brands to diversify through strategic licensing and partnerships.
A spokesperson said: “This partnership is an exciting opportunity for Pink Lady to bring the flavour consumers know and love into an entirely new space.”
Pink Lady added: “Collaborating with Dash allows us to showcase those attributes in a fresh, innovative format that aligns with evolving consumer lifestyles.”
For Dash, the collaboration extends of its fruit-led portfolio of flavours, which includes raspberry, lime and grapefruit, among others.
Dash co-founder Jack Scott said: “Pink Lady apples are iconic for a reason. They’ve got this unmistakable crispness and perfectly balanced flavour that people already love.
“Our job was simple: take that flavour and let it shine in the cleanest, most refreshing way possible. No sugar, no sweeteners – just the real taste of an iconic apple, reimagined.”
