Pink Lady apples has announced a new partnership with Storytellers, a citizen journalism project of the UN World Food Programme.
Storytellers gives young refugeesin vulnerable communities the knowledge and tools they need to share their stories, using their own words and images. Through the Storytellers project, talented people among refugees, displaced and vulnerable communities share authentic stories with a large online audience.
Members of the Pink Lady group have come together to offer a donation to the initiative, which provides equipment and hands-on digital communications training. This involves courses on visual communication, such as photography or filming on a smartphone.
Pink Lady will also help the WFP Storytellers amplify their stories by sharing them on its global social channels, engaging audiences across the world.
For several years, Pink Lady has highlighted WFP’s work through the Pink Lady Food Photographer of the Year Awards and the Food for Life category. In the past two years the awards have highlighted the inspirational work of graduates from the Storytellers programme, and Pink Lady said it hopes the new support will enable the project to reach even wider audiences.
Michelle Evans, global head of marketing for Pink Lady apples, said: “We look forward to working with the passionate team at United Nations World Food Project, enabling more trainees to graduate, passing their skills and knowledge onto more people and enabling more people to tell their own story.”
Gioacchino Gargano, project coordinatorfor WFP Storytellers, added: “The fact the Pink Lady global teams are involved is great as it enables these important messages and stories to reach even more people. The donation will allow us to train and invest in more people, empowering them, giving them a stronger, clearer voice.”
The World Food Programme is the world’s largest humanitarian organisation, impacting the lives of 100 million people in 88 countries. In 2020, WFP was awarded the Nobel Peace Prize 'for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas, and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war'.