Leading British cyclist Laura Trott has been announced as the new brand ambassador for growing healthy fast food chain Pod.
The high street foodservice chain is embarking on a three-year ambassadorial role with Trott to support the promotion of its 22-strong restaurant group.
Pod - which stocks and utilises a range of fruit, veg and salad products - believes that world champion and double Olympic gold medallist Trott is the ideal fit for the chain, which has a customer base that is looking for healthy and delicious fast food to support a healthy and sporty lifestyle.
Cycling is one of the biggest hobbies and a regularly chosen mode of transport for thousands of commuters travelling into central London every day.
Pod aims to use the tie-up to offer insight into the lifestyle and choices that have to be made by an elite sportswoman at the very top of her game.
The launch has coincided with the year of the latest Olympic Games, in which Trott is participating.
She said: “I couldn't hope to promote a more suitable brand. I have had a career of making sacrifices to achieve my success, and Pod's commitment to produce innovative, nutritious and delicious food shows that people can still enjoy fantastic tasting fast food even when they are looking after their health.
'As well as the restaurants, Pod uses bicycles to deliver many of their delivery orders, so I am delighted that they also support my sport that I love so much!”
John Postlethwaite, chairman of Pod, added: “We are delighted that Laura has chosen Pod as her brand of choice in our sector. I think it’s a perfect fit and supports our belief that we are the leading and most innovative healthy fast food group in our sector.
'We have exciting plans to grow the chain rapidly over the next couple of years. To have the support of one of the world's leading female athletes, as well as her being such a popular and kind personality is fantastic news for the company.''
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