Poland’s Conference Fresh Market 2008, held on September 19, drew 260 participants to the event, all keen to cement new trade relations.
In many cases, traders met face to face for the first time with representatives of trading chains, processing plants and trading companies. The conference was organized by Polish fresh produce portal eBronisze.pl and trading company Silvi-Cola.
The event, held at the Mazurkas Conference Centre in Ożarów Mazowiecki, was so successful that the meetings in the Merchant Trade Centre (KCH) carried on long after the event formally closed. Representatives of distribution chains were talking long to meet the large number of suppliers.
A matchmaker format was used during the conference that helped companies meet up and talk outside the agreed time schedule. The innovative format proved popular and many participants said they were keen to participate at the event in the future.
A series of lectures from fresh produce specialists accompanied the event.
About 120 companies were present at Fresh Market 2008, including guests from Italy, Germany, the Netherlands, the Czech Republic and the UK.
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