The Adas/Syngenta potato conference, Quality approach to raising profits, will take place as planned on November 14, 2001 at the ICI centre, Petersborough showground in Cambridgeshire. The aim of the conference is to bring together members of the potato industry to put forward their ideas about the future of the industry. The day will being with structured morning session, followed by informal afternoon discussion groups and end with an opportunity to question a panel who will answer questions specific to individual potato enterprises. There will also be an exhibition area featuring new products and services for the potato industry.