A website for the potato industry has been launched by Potato Call Ltd.

The site, found at www.ukpotatoes.com, is deigned to help reduce costs and improve communication via the internet for those in the potato industry.

Industry members are encouraged to register and give a description of their business. This information will then be promoted on the site to enable others to make contact via the secure in-house mailing system.

There will also be an online forum where members can post comments, and industry experts will give constructive replies.

Other features of the site are news, a message board and future price information.