Welsh grower to supply Asda stores in Wales with 6m stems ahead of St David’s Day on 1 March
Asda is working with Welsh Pembrokeshire-based supplier Puffin Produce to supply over 6 million stems of handpicked and packed Blas y Tir daffodils to over 30 stores across Wales ahead of St David’s Day on 1 March.
Demand for Welsh daffodils soars across Wales as St David’s Day approaches, with sales increasing tenfold, Puffin Produce said. This demonstrates the fierce loyalty of Welsh shoppers to their national flower, who’s beautiful blooms brighten up homes and gardens and are available either in store or online for just £1 a bunch.
”All the daffodils are harvested by hand and packed on site in Haverfordwest. They’re on sale in our stores within 48 hours of being picked, so freshness is at their heart,” Puffin Produce said.
The Welsh fresh produce and flower supplier based in Pembrokeshire has been growing the national flower of Wales for over 15 years and is the only national supplier of Welsh Daffodils to Welsh supermarkets.
Since Victorian times, the daffodil has taken its place alongside the leek as a national symbol, they also share part of the name – ‘cennin’ – in Welsh and they are said to be popular because the flowers bloom early in the year, just in time for St David’s Day, an important occasion celebrated across Wales.
Sophie Fordham, buying manager Asda & IPL Ltd said: “We’re proud to be stocking locally grown produce and are so pleased to see so many daffodils in our Welsh stores ahead of the celebrations. Our customers find daffodils very cheering and it’s a sign that spring is coming as people are looking forward to getting out of the darker nights.”
Nia Williams, national account manager at Puffin Produce said: “We have been a proud supplier to Asda for 13 years and we are delighted to provide their shoppers across Wales with our lovingly grown Blas y Tir daffodils and we’re hoping that the strong start to the season continues and we have a record breaking St David’s Day this year!”
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