Supermarket says its Save to Invest programme has sharpened its price proposition
Sainsbury’s will have invested a total of £220m into lowering prices by the end of this financial year, the supermarket revealed.
The retailer said its total investment into lowering prices since launching its strategy to ”put food back at the heart of Sainsbury’s” is £780m. That has been made possible through its Save to Invest programme, it added, which has saved £1.3bn across the business over three years.
This month, Sainsbury’s increased its Aldi Price Match campaign to a total of 550 products, almost doubling the range year on year.
Nectar Prices, which offers Nectar customers lower prices on a wide range of products, is now available on over 6,000 items, and from 24 to 30 January shoppers can find half price deals across many leading brands.
Sainsbury’s also kicked off the new year by lowering prices on fruit and veg lines such as berries, prepared salads, sugarsnap peas and mangetout.
Chief executive Simon Roberts said: “We’ve been working hard to reduce costs across our business so that we can give more value back to our customers and help to bring down inflation.
“Our investment of £220m this financial year, and £780m over three years into lowering our prices means that customers can be confident whatever they are shopping for, they will find great value on the products they love at Sainsbury’s.”