Sainsbury’s investment in prices to help customers with the cost of living is set to top more than half a billion pounds

UK supermarket Sainsbury’s has announced it will invest £500m over the next two years to soften price rises on essential items, including fruit and vegetables, for its customers.

Sainsbury's to invest £500m in softening prices rises

Sainsbury’s to invest £500m in softening prices rises

In a statement released today (30 May), the retailer said it was aware of the pressures on household budgets, and is determined to offer low prices and ”the best possible value” for customers.

“Our commitment to saving money and reinvesting where it can make the biggest difference to customers means we are now able to commit a total of over £500 million to lower prices and help customers manage inflation. The amount includes investment in prices last financial year plus money that will be committed to supporting customers this financial year to March 2023,” a Sainsbury’s press release said.

”Sainsbury’s is focused on investing on the essential items that customers buy day in, day out, including fruit and vegetables, milk, eggs, meat, fish and key household essentials, with no compromise on quality or sustainability. Popular campaigns such as Price Lock, which holds the prices of over 1,800 essential items for at least eight weeks, and Sainsbury’s Quality, Aldi Price Match, will continue to be key areas of investment.”

Simon Roberts, chief executive officer at Sainsbury’s, added: “The cost of living is having a huge impact on our customers’ and colleagues’ lives and we understand that, right now, every penny counts. We are determined to stand side by side with our customers and we are relentlessly focused on driving savings that can be reinvested into keeping food prices low. Customers can be reassured that when they shop at Sainsbury’s they are getting fantastic value and quality, which means they do not need to go anywhere else to get low prices.”