Rijk Zwaan’s Salanova lettuce has been chosen as product of the year in Poland. The product won the Fresh Market Award at the Fresh Market Fair & Conference in Warsaw on 28 September.
Rijk Zwaan Polska managing director Przemek Opiola said: “Our ambition is to further increase the awareness of the Salanova benefits with our business partners: easiness in preparing, a very good flavour and a great diversity. Winning the Fresh Market Award is an excellent impulse for this.”
Salanova is still relatively unknown among Polish consumers despite being on the market there for four years. “But this only underlines the great potential that Salanova has,” added Opiola.
Retailers sell the product in single or double packs (which contain both a red and a green head), offering consumers a combination of freshness and convenience. Polish prepared salad specialist Green Factory is increasingly using Salanova in salad bags because of its unique leaves and high processing efficiency.
Salanova’s unique selling point is that it separates into small, ready-to-eat leaves with just one cut.
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