Seeking life beyond the big four

A feast of opportunities are waiting for the fresh produce industry beyond the big four retailers, with foodservice, wholesale, independent and convenience retailers, as well as markets in all their forms providing alternative avenues at a time when supplying the major multiples - Tesco, Asda, Sainsbury’s and Morrisons - is tougher than ever. Anna Sbuttoni caught up with those operating outside the retail giants.