New hire expected to drive global growth at robotic harvesting business
Robot harvesting firm Fieldwork Robotics has appointed agri-tech industry leader Seth Crawford as its new chair.
A recognised leader in the agriculture, construction, forestry and agri-tech sectors, Crawford has built a reputation for driving innovation, operational excellence and transformative growth across global businesses, according to Fieldwork Robotics.
He has held senior leadership roles at AGCO Corporation and Deere & Company, overseeing multi-billion-dollar divisions and pioneering initiatives in precision agriculture, AI, analytics and digital transformation.
During his time at Deere & Company, Crawford led marketing across Europe, the CIS, North Africa, India and the Near and Middle East.
Fieldwork Robotics said Crawford’s ”depth of experience, strategic vision and influence across the industry position him to guide Fieldwork Robotics as it strengthens its global market presence and further develops innovative berry-harvesting technology for growers.”
David Fulton, chief executive of Fieldwork Robotics, said: “Seth’s appointment marks an exciting chapter for Fieldwork Robotics. With decades of leadership at the forefront of agricultural technology, his insight will help us develop harvesting solutions which make a real difference to berry growers globally.”
Crawford added: “I am delighted to take on the role of chair at Fieldwork Robotics. Throughout my career, I have seen how innovation in automating harvesting can transform productivity for growers around the world.
“Fieldwork’s raspberry-harvesting technology is the first of its kind, and I’m excited to work with this talented team to scale its technology globally, strengthening partnerships with growers to deliver solutions that meet their most demanding challenges.”
And Jonathan Pollock, co-founder and CEO of Elbow Beach, an investor in Fieldwork Robotics, said: “Seth brings exactly the kind of leadership cleantech needs right now – deep operational experience, a strong technical vision, and a commitment to building solutions that drive both economic and environmental returns.
“As Fieldwork focuses on international expansion across Europe, Australia and the US, Seth’s experience will be invaluable”.
