Somerfield supermarket is supporting British Tomato Week to be held from 17 to 23 May.
The Somerfield produce department is backing the Tomato Growers' Association by holding an in-store point of sale campaign in 500 stores, promoting a message to its customers that 'healthy eating = a great summer'.
The retailer's produce department has conducted an online survey to gauge consumer feedback on tomatoes and the results will be published to coincide with the British Tomato Week.
Somerfield has also organised for a local school to visit their growers at Rhymney Valley in Wales and each child will receive a tomato plant to take home.
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