Swiss exporters have received international acclaim for several new apple varieties.
In addition to major volumes of large, red-cheeked Golden Delicious, sold in France under the name Golden Victor, Swiss breeders have also released Rubinette, Maigold, Mairac and Diwa, sold under the Junami brand.
According to Bernadette Galliker, director of marketing and advertising for the Swiss Fruit Association, the country’s exports are aimed at high-quality niche markets.
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