A range of everyday products are included in the supermarket’s latest commitment
Tesco has announced that it is locking in prices on over 1,000 everyday products until 5 July.
The supermarket said its latest price lock “underlines its unwavering commitment to providing great value for customers” and comes in addition to its Aldi Price Match, which covers hundreds of family staples, and Clubcard Prices offers.
Tesco reinforced its commitment to farmers in its announcement, which included the line that it would be dropping its milk prices for the first time since May 2020. It also noted that in the past year it has provided additional financial support for fruit and veg growers, as well as a number of initiatives in the diary, egg, lamb and pig sectors.
Chief executive Jason Tarry said: ”We know that customers are still having to budget carefully, so we’re pleased to be able to reduce prices where we can, and also give them a little extra help by locking the prices of more than a thousand everyday products. Milk is a key everyday staple for so many families. We’ve seen some cost price deflation for milk across the market in recent times, and we want to take this opportunity to pass that reduction on to customers.
“This will not affect the price we pay our farmers. Our Tesco Sustainable Dairy Group was set up to ensure that farmers across the UK get a fair, independently-set price for the milk they produce for us. Our model gives farmers security when the market price for milk falls below the cost of production and reflects our longstanding commitment to our farmers.
“Whether you’re buying a branded favourite covered by our price lock, stocking the cupboards with essentials from Aldi Price Match, or treating yourself to an exclusive deal with Clubcard Prices – you can be confident of finding great value at Tesco.”