The fight to compete

The fight to compete

With Spain suffering from some drastically cold temperatures, and despite climatic problems of its own, Morocco has been enjoying higher demand and higher prices from Europe for an increasingly varied selection of produce. The leading exporting countries have invested in production to meet tougher specifications and build relationships with European retailers. However, with the newest EU member countries raising their standards all the time, will Morocco eventually be squeezed out of the market? Elspeth Waters reports.

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