A new outlet selling locally-produced food will open in Hertfordshire next month.
Foodmiles Local Food Outlet at Westmill Farm near Ware will sell locally-produced fruit, vegetables and salads as well as dairy, meat, bakery goods and drinks.
All its produce will be labelled with information about the grower or farmer and their location, and will be sourced as locally as possible.
Celebrity chef Brian Turner will officially open the shop on December 3 with a cookery demonstration using local produce. He said: “I’m thrilled that the new Foodsmiles Local Food Outlet will provide an opportunity for the people of Hertfordshire and North London, to buy the freshest quality local food, in keeping with the seasons.”
Mark Harrison, Foodsmiles managing director said: “We are pleased with the customer’s response so far, demand for local food is ever-growing.
“Our retail prices are extremely competitive with supermarkets because we source directly from local farmer and growers."
Foodsmiles director Roger Moore added: “It makes good business sense for everybody, while bringing huge benefit to the environment by reducing food miles and packaging. Local food is excellent quality, available all year round, nutritious and affordable.”
Foodsmiles was launched in January last year with funding from the East of England Development Agency and has been supplying local food to schools, restaurants, farm shops, bakers and soup makers for eight months, with customers based across Hertfordshire.
It will launch a home delivery service early next year to supply local people with fresh local ingredients to match their current food shopping lists.
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