Two red-fleshed apple varieties under the Redlove trademark are being planted across Europe.
Newspapers in the UK have this week heralded the launch of "the world's first red-fleshed apple" following the launch of the new varieties, but these are not the first red-fleshed apples to be developed.
According to the reports, UK-based seed and sapling company Suttons has secured the exclusive rights to sell young saplings that will bear the two varieties, Redlove Era and Redlove Sirena, and has already received 1,500 orders for the trees from amateur horticulturalists.
Era and Sirena are apparently being planted in orchards across Europe, with supermarkets expected to start selling the apples around five years from now.
However, no precise details have yet been provided as to when exactly the fruit will go on sale.
Era and Sirena are the fruits of a 20-year research programme overseen by Markus Kobelt, who operates the Lubera nursery in Buchs, Switzerland.
To produce the Redlove varieties, Kobelt cross-pollinated different apple cultivars of apple including Royal Gala and Braeburn with another specimen that has pink flesh but no taste.
Era can be harvested from September and stored up until Christmas, while Sirena is harvested from August and stored until October.
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