To coincide with the launch of Watercress Week, Vitacress will be running a promotion in Sainsbury’s stores to emphasise its health benefits.
The instant-win booklet label, produced by Leading Edge, contains scratchcard mechanic offering consumers the chance to win one of 30 free days at health resort Champneys. The booklet also contains two recipes for Champneys tonics, smoothies containing watercress.
Simon Monk, national account manager at Vitacress Salads said: “Watercress is a powerful source of important vitamins and minerals and can form part of recommended 5 portions of fruit and veg a day.
“The booklet adds value and educates at the same time, offering consumers inspirational ways to enjoy watercress.
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