Wilsons’ Country unveils mash offer

The beginning of October marked the launch of two new, pre-prepared potato mash products from Northern Irish potato grower-supplier Wilson’s Country: Wilson’s Mash and Wilson’s Naked Mash.

Both come in 400g microwaveable packs and are available exclusively in Tesco Northern Ireland outlets.

The Naked Mash offering has nothing added, is vegan compliant and suitable for a dairy free diet, Wilsons’ Country said.

Wilson’s Mash, on the other hand, is a rich, tasty, mashed potato blended with cream, butter salt and pepper.

Both products are hand-crafted in small batches to ensure a homemade taste and texture, the company said in a statement.

Wilson’s sales and marketing manager, Joanne Weir, commented: “Both products reflect the growing demand for high quality potato products that also deliver on convenience. They have been specifically developed using carefully chosen potatoes to consistently deliver for local consumers in terms of their overall quality and taste.”

Weir also confirmed that Wilson’s Country is now supplying pre-prepared mashed potato into Northern Ireland’s catering sector.

She continued: “This is another example of adding value to locally grown potatoes. This is good news for consumers: it is also good news for our growers.”

Demand for potatoes is on the rise, Weir added. This trend is being reflected in terms of both retail and catering-related sales.

“From a catering perspective people are going out again, after the hiatus created by the Covid pandemic,” she said. “More generally, potatoes are being recognised for their healthy and nutritious properties as well as being good value for money.”