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Marketers are being encouraged to get their entries in for the 2022 IFPA-Produce Plus Marketer of the Year Award (MOYA).

Open to both individuals and teams from any part of the value chain, the award recognises outstanding achievement in marketing within the fresh fruit, vegetable and floral industries across Australia and New Zealand.

The winner of the eleventh annual Marketer of the Year Award will be announced at the Hort Connections conference and trade show in Brisbane on 6-8 June, with all finalists to feature in the bumper Winter edition of Produce Plus Magazine.

To help set the scene for this year’s award, James Patrick has shared his expert advice on how to structure an award-winning marketing campaign. James led the 'A better choice!' marketing team that won MOYA in 2021 for its Shop&Win campaign. Read his guest column hereor in the Autumn edition of Produce Plus.

Self-nominations and nominations by third parties for MOYA 2022 must be submitted by 29 April 2022.

Entry forms are available here.

For more information on MOYA, please contact:

Jodie Calwell

International Fresh Produce Association


Matthew Jones

Produce Plus Magazine