Central market unveils new logo as part of corporate branding refresh

Sydney Markets

Source: Sydney Markets

Sydney Markets is revising its brand identity, starting with the launch of a new logo.

The new circular logo is divided into four leaf-shaped elements, each representing the four seasons – summer (orange), autumn (pink), winter (red) and spring (green).

“The new branding was created to highlight the vibrancy, progressiveness and freshness of the Sydney Markets story,” according to a release from Sydney Markets.

Brad Latham, chief executive of Sydney Markets, said the new logo is phase one of a new corporate branding and identity rollout.

“We recently completed branding surveys and workshops to gain an understanding of how our stakeholders and staff view the future direction of our branding strategy,” said Latham.

“Through this market research it was evident that Sydney Markets remains a vibrant and dynamic marketplace and a key player in the fresh supply chain.”

The next stage of Sydney Markets’ corporate branding rollout will include a consumer-focused creative reel to help its customers better understand the significant role it plays in the fresh produce supply chain, while sharing stories that exist within its community.

Sydney Markets is home to the Sydney Produce Market, Sydney Flower Market and Sydney Growers Market. Supplied by over 20,000 local and interstate growers, more than 700 businesses call the Sydney Markets home.