For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

Mission and Lantao team with JD.com

Lantao International and Mission Produce have announced an agreement with Chinese e-tailer JD.com to sell fresh avocados online

Mission and Lantao team with JD.com

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Leading Chinese importer Lantao International and California-based Mission Produce have announced a partnership with Chinese e-tailer JD.com to sell high-quality fresh avocados online.

Chinese consumers will be able to purchase Mission-branded avocados through JD.com, and social messaging platforms Tencent’s WeChat and Mobile QQ.

“Lantao, Mission and JD.com have worked together closely and effectively, so it was natural for us to extend our programmes to include supply, transportation and consumer distribution models,” said Lantao CEO John Wang. “Our agreement for online sales starts with Mission supplying the avocados, and then Lantao distributing them directly to JD.com, who will manage the last-mile delivery to consumers—in a quick and safe manner through its industry-leading logistics infrastructure.”

“By leveraging JD.com’s unparalleled nationwide logistics network, we are able to get fresh avocados to its 188m customers throughout China very quickly,” added Robb Bertels, Missions VP of marketing. “Partnering with the leading company in China’s online premium produce sector was an easy decision for us.” 

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