For fresh fruit and vegetable marketing and distribution in Asia
Liam O'Callaghan

BY LIAM O'CALLAGHAN

Thursday 4th November 2021, 08:48 Hong Kong

Asiafruit November out now

Get the full report on Asiafruit Congress, Asiafruit Business Forum and the Asia Fruit Awards plus latest developments from key categories including citrus, berries and kiwifruit

Asiafruit November out now

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The November edition of Asiafruit Magazine is now available on the Asiafruit app – on Apple and Android – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.

Asiafruit Congress 2021 succeeded in reconnecting Asia to the world on 28-29 September, and Asiafruit November provides a comprehensive wrap-up of the event. Key learnings from a programme of over 60 high-profile speakers are summarised, touching on trends in retail, consumption, marketing, emerging markets and more. The report also details practical insights from Asiafruit Business Forum.

Asiafruit Congress started the countdown to Asia Fruit Logistica 2022, and Asia Fruit Logistica’s new executive director David Axiotis discusses plans for the return of Asia’s premier trade show to Hong Kong next September in an exclusive interview with Fruitnet’s Chris White.

We also report on the 2021 Asia Fruit Award winners in this issue: leading Chinese fruit group Joy Wing Mau, Indian distributor Suri Agro Fresh, Singaporean retailer NTUC FairPrice, and the Costa joint venture (JV) in China are all profiled.

In our cover interview, Peter McPherson, head of berry international for Costa Group, discusses the Australian group’s joint venture with Driscoll’s in China, detailing the journey from concept to multi-location farming operation.  

This edition reports on the latest global developments across a number of key categories. Neil Barker of BGP International discusses the big trends in Asia’s citrus trade. The growth of the Peruvian blueberry industry and Freshmax’s complete acquisition of BerryCo headline our berry coverage. We also preview the prospects for the European kiwifruit campaign.

Finally, Asiafruit November’s market focus explores the effects of Covid-19 on the Philippines. Prolonged outbreaks have changed the way consumers access their fresh produce and the products they prioritise, with fruit consumption on the rise.

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