Terra Exports implements HK programme

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Terra Exports implements HK programme

After shipping the first container of Kenyan Hass avocados to Hong Kong in 2014, a full programme is now in place

Terra Exports implements HK programme

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Terra Exports, a global fresh fruit sourcing company, has announced that it has followed up last year's first delivery of Kenya-grown Hass avocados to Hong Kong by implementing a full programme for 2015.

In June 2014, Terra Exports, shipped the first container of Kenya Hass avocados to Hong Kong, effectively opening a new market
for growers in the African country.

According to the group, the Hong Kong market responded positively from both the high quality and comparatively lower pricing than other major competitors in the avocado market.

Terra Exports has now implemented a programme of weekly shipments of Hass avocados from Kenya to Hong Kong for the entire 2015 season, running from January through June.

As a result, the company expects to see volume significantly increase as the market embraces the fruit, and there are also plans to expand Kenya shipments to new markets in China, Southeast Asia, and other global markets.

“We're proud to have been pioneers in shipping Kenya Hass avocados to Hong Kong," said Nils Goldschmidt, president of Terra Exports. "It makes us happy to see our customers enjoy such a huge competitive advantage with this fruit."

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