Apple brand gives competition winner Honda scooter

The international marketing magazine for fresh produce buyers in Europe
Martyn Fisher

BY MARTYN FISHER

Apple brand gives competition winner Honda scooter

Marlene's apple scheme, giving away a number of motor vehicles, saw one Brit presented with his prize at Premier Fruits' London base

Apple brand gives competition winner Honda scooter

Luke Genower with his prize, and the Premier Fruits team

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Apple brand Marlene has handed out a Honda scooter to a Londoner as the latest prize in its international competition.

The competition, launched by the VOG Consortium, which has 5,000 apple-grower members in Italy’s South Tyrol region, involves a unique code being applied to the back of every Marlene apple sticker.

The consumer then sends the code via smartphone messaging application WhatsApp  or the Marlene website to see if they have won one of the prizes, which includes a range of motor vehicles.

The latest winner is Luke Genower, of London, who received a Honda Sh125i scooter. He was presented with the prize at Marlene's partner, wholesaler Premier Fruits.

The competition, being run in the UK, Italy, Spain, Belgium, the Netherlands, Denmark, Cyprus and Malta, will continue until 30 June 2016, with two more scooters on offer for each country, plus an Audi A3 Sportback e-tron as the prize for the final grand draw.

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