Pink Lady is celebrating 10 years of supporting the London Marathon and has announced its runners will once again fundraise for the Stroke Association.
During the past decade, more than 30 people have run the race for Pink Lady raising money for Stroke Association, Great Ormond Street Hospital and Combat Stress. Pink Lady is the official apple of the race and is given to each runner in the finalists’ goody bag.
Chief marketing officer for Pink Lady, Michelle Toft, said the race remains an “important” part of the brand’s marketing strategy. “Pink Lady is proud of its ten-year involvement as official apple of the Virgin Money London Marathon,” she said.
“The exposure and sampling opportunity for the brand and the platform to support our chosen charity at such a significant event forms an important part of our marketing strategy each year.”
Stroke Association, backed by Pink Lady since 2014, was chosen because of its impressive work combating stroke in people of all ages.
The partnership is particularly relevant because of a link between apple consumption and reduced risk of cardiovascular diseases including heart attacks and strokes, the apple brand said.
Toft added: “We know that runners look forward to their Pink Lady apple in the goody bag at the end of the race. Maybe it’s because the natural sugars in a Pink Lady apple are a perfect pick me up after running 26 miles, especially for the thousands of runners taking part in fancy dress like our own Pink Lady costumes.”