The international marketing magazine for fresh produce buyers in Europe
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

What did you miss at Asia Fruit Logistica?

This year's exhibition created a considerable buzz on social media. Here are some of our highlights from the show…

What did you miss at #AFL2016?
  1. This year's Asia Fruit Logistica kicked off with the Asiafruit Congress, where delegates were provided with new insights about Asia's fresh produce market.
  2. BCG's Youchi Kuo says first-mover advantage not so important in China as growth source v diff from 10yrs ago. https://t.co/uELYVyT9Q0
    BCG's Youchi Kuo says first-mover advantage not so important in China as growth source v diff from 10yrs ago. pic.twitter.com/uELYVyT9Q0
  3. Moderating a top rate panel on the future of supplies to Asia at #asiafruitcongress
    Moderating a top rate panel on the future of supplies to Asia at #asiafruitcongress
  4. All the Asia numbers from Wayne Prowse at Fresh Intelligence Consulting. #AFC2016 https://t.co/V4aof59zNV
    All the Asia numbers from Wayne Prowse at Fresh Intelligence Consulting. #AFC2016 pic.twitter.com/V4aof59zNV
  5. Japan and Myanmar: Asia's oldest and youngest fresh produce markets! #asiafruitcongress #AsiaFruitLogistica
    Japan and Myanmar: Asia's oldest and youngest fresh produce markets! #asiafruitcongress #AsiaFruitLogistica
  6. Hearty congratulations to our winners of the 2016 Asia Fruit Awards - Fruitday, Jinwon Trading and Sam's Club China. pic.twitter.com/82AGKFERYV
  7. As the show started, it was clear the show remained very much at the heart of things as far as the growing international fresh produce trade in Asia.
  8. Great to see Alexis Taylor, US Deputy Under Sec for Farming & Foreign Ag, touring US pavilion at #AsiaFruitLogistica https://t.co/Rq4XRwOZLA
    Great to see Alexis Taylor, US Deputy Under Sec for Farming & Foreign Ag, touring US pavilion at #AsiaFruitLogistica pic.twitter.com/Rq4XRwOZLA
  9. All around the show, high-quality fresh fruits and vegetables were on display – perhaps no more so than on this Japanese stand…
  10. Grape packed for a Tokyo Supermarket. #Fruitgifting#navico_global #asiafruitlogistica #freshproducepackaging
    Grape packed for a Tokyo Supermarket. #Fruitgifting#navico_global #asiafruitlogistica #freshproducepackaging
  11. Hello Kitty branded Japanese apples on display at #asiafruitlogistica2016 #fruit #packaging #merchandising #branding #hellokitty #japan #apples #asiafruit
    Hello Kitty branded Japanese apples on display at #asiafruitlogistica2016 #fruit #packaging #merchandising #branding #hellokitty #japan #apples #asiafruit
  12. Talking of apples, the serious business of gaining access to Asia for European apple suppliers seems to be progressing well.
  13. The Asiafruit Congress offered plenty of food for thought about how to keep that marketing momentum going.
  14. While on the show floor, there were lots of apple brands attempting to make their mark.
  15. Debut exhibitor Ambrosia apples draws lots of interest from buyers with tastings at #AsiaFruitLogistica pic.twitter.com/0faKCzdGHg
  16. During Asia Fruit Logistica itself, the Asiafruit Business Forum provided further interesting presentations on the future of the Asian produce trade.
  17. Asiafruit Business Forum under way at Asia Fruit Logistica with Compac's Ken Moynihan. The packhouse of the future. pic.twitter.com/25mCVHXZuh
  18. Now @ASIA_FRUIT our @asiafruit #Business Forum, persuasive packaging, great examples, thanks @Gsadan.🇨🇳🇬🇧🇪🇸 pic.twitter.com/O5SUTJcfsW
  19. The show itself was awash with innovation, especially when it came to packaging.
  20. Nice pack idea for berries from @body.and.brains - resembles a bottle-top, but they tell me it's actually mean to be like a jam jar cover ;-) #innovation #asiafruitlogistica2016 #asiafruit #berries #blueberries #packaging
    Nice pack idea for berries from @body.and.brains - resembles a bottle-top, but they tell me it's actually mean to be like a jam jar cover ;-) #innovation #asiafruitlogistica2016 #asiafruit #berries #blueberries #packaging
  21. Baby carrots from Haisheng
    Baby carrots from Haisheng
  22. Snack pack Blueberries by North Bay Produce. You can snap off the cups and put in the kid's lunch box #freshproducepackaging #asiafruitlogistica #navico_global #northbayproduce
    Snack pack Blueberries by North Bay Produce. You can snap off the cups and put in the kid's lunch box #freshproducepackaging #asiafruitlogistica #navico_global #northbayproduce
  23. One of the world's leading berry suppliers, Naturipe, had plenty to say about Asia's potential.
  24. And in the meantime, major berry marketer Driscoll's had unveiled its new branding concept.
  25. New logo from @driscollsberry at #asiafruitlogistica
    New logo from @driscollsberry at #asiafruitlogistica
  26. Belgium remains an important player at the show and in the Asian market.
  27. Almost around every corner, there was something new to report.
  28. Ready to launch. Kay Bee Exports hopes to send mangoes to Australia and South Korea this season #AsiaFruitLogistica https://t.co/x0G44dlhgb
    Ready to launch. Kay Bee Exports hopes to send mangoes to Australia and South Korea this season #AsiaFruitLogistica pic.twitter.com/x0G44dlhgb
  29. Javed and Shoeb Patel of Fine & Fresh Exports, India. They're starting up a new export business… https://t.co/FvwWtXJLIU
    Javed and Shoeb Patel of Fine & Fresh Exports, India. They're starting up a new export business…  https://www.instagram.com/p/BKAAf75hGpI/ 
  30. Turkey was well represented too, offering Asian consumers new and exciting products.
  31. Aksun's Akin Söyleyen says sales of fresh Turkish black figs to Asia this season have been very strong. #asiafruitlogistica2016 #figs #turkey #freshproduce #asia
    Aksun's Akin Söyleyen says sales of fresh Turkish black figs to Asia this season have been very strong. #asiafruitlogistica2016 #figs #turkey #freshproduce #asia
  32. This mini Cantaloupe might look a little sad, but he made a lot of visitors happy!
  33. Levarht's eye-catching pack design to encourage sales of melons during the winter. #innovation #packaging #design #fruit #asiafruitlogistica2016 #asiafruit
    Levarht's eye-catching pack design to encourage sales of melons during the winter. #innovation #packaging #design #fruit #asiafruitlogistica2016 #asiafruit
  34. After all, melons are becoming more and more popular in Asia thanks to new market access and the availability of better varieties.
  35. Capogreco Farms looks to Japanese melon market at #AsiaFruitLogistica after Australia won market access this year https://t.co/6k07tkrNVQ
    Capogreco Farms looks to Japanese melon market at #AsiaFruitLogistica after Australia won market access this year pic.twitter.com/6k07tkrNVQ
  36. On the opening day of the show, visitors had the chance to follow developments in transport, shipping and logistics more closely.
  37. Meanwhile, some were making bold predictions about the future shape of the business.
  38. ¡Caramba! Colombia to become the world's biggest avocado grower by 2030, an insider tells me. #AsiaFruitLogistica https://t.co/Nu2vD5qHHs
    ¡Caramba! Colombia to become the world's biggest avocado grower by 2030, an insider tells me. #AsiaFruitLogistica pic.twitter.com/Nu2vD5qHHs
  39. All around the hall, there was evidence of passion for produce and investment in innovation, such as these new pink-fleshed dragon fruit from Vietnam.
  40. Vinh's company Hoang Hau is the only one in Vietnam to produce pink-fleshed dragon fruit. #asiafruit #asiafruitlogistica2016 #newproduct #innovation #fruit
    Vinh's company Hoang Hau is the only one in Vietnam to produce pink-fleshed dragon fruit. #asiafruit #asiafruitlogistica2016 #newproduct #innovation #fruit
  41. China's dragon fruit imports shot up by 35% to top 813k tonnes in 2015, and importer Goodfarmer is riding the wave. https://t.co/OuG2mSqeg5
    China's dragon fruit imports shot up by 35% to top 813k tonnes in 2015, and importer Goodfarmer is riding the wave. pic.twitter.com/OuG2mSqeg5
  42. Frutas exóticas en la @ASIA_FRUIT de Hong Kong buscando también hueco para entrar en Europa. pic.twitter.com/M8WPgDZ3lU
  43. Kiwifruit is another product doing well in Asia, with domestic fruit buoyed by supply from New Zealand, Latin America and Europe.
  44. Plenty of European suppliers showing off innovative new products too. #kiwifruit #greece #packaging #design #asiafruit #asiafruitlogistica2016 #fruit
    Plenty of European suppliers showing off innovative new products too. #kiwifruit #greece #packaging #design #asiafruit #asiafruitlogistica2016 #fruit
  45. Beautiful kiwifruit ice cream served on the @zesprikiwifruit stand at #asiafruitlogistica2016. Thanks guys! #kiwifruit #fruit #healthy #yummy #delicious #icecream #newzealand #zespri #fruit
    Beautiful kiwifruit ice cream served on the @zesprikiwifruit stand at #asiafruitlogistica2016. Thanks guys! #kiwifruit #fruit #healthy #yummy #delicious #icecream #newzealand #zespri #fruit
  46. Kiwi chair 😳 #Zespri
    Kiwi chair 😳 #Zespri
  47. finally its born~ #zespri #kiwifruit #asiaworldexpo #asiaworldlogistica #small #things #makinglifedelicious #rainbow #onsky #cloud #green #connectwithself #connectwithothers #dosomething #extraordinary #appreaciate #ordinary #小清新 #goodshow
    finally its born~ #zespri #kiwifruit #asiaworldexpo #asiaworldlogistica #small #things #makinglifedelicious #rainbow #onsky #cloud #green #connectwithself #connectwithothers #dosomething #extraordinary #appreaciate #ordinary #小清新 #goodshow
  48. Vietnam is a market proving very interesting indeed to international fruit suppliers.
  49. Vietnam's The Fruit Republic launches organic limes #AsiaFruitLogistica from Asia's 1st EU-cert organic lime farm. https://t.co/aHAwccZE0d
    Vietnam's The Fruit Republic launches organic limes #AsiaFruitLogistica from Asia's 1st EU-cert organic lime farm. pic.twitter.com/aHAwccZE0d
  50. Packaging and product presentation isn't necessarily the same in Asia as elsewhere in the world!
  51. Some amazing Chinese products here at #asiafruitlogistica2016 including these stunning mushroom gift boxes. #mushrooms #packaging #design
    Some amazing Chinese products here at #asiafruitlogistica2016 including these stunning mushroom gift boxes. #mushrooms #packaging #design
  52. The Dutch pepper trade is gearing up for its full market debut in China next year.
  53. At the same time, the Netherlands' tomato exporters are excited about new opportunities in Asia.
  54. Outrageously Fresh. Snack tomatoe pouches. #oppy#freshproducepackaging #navico_global
    Outrageously Fresh. Snack tomatoe pouches. #oppy#freshproducepackaging #navico_global
  55. #RedStar tomatoes from the Netherlands
    #RedStar tomatoes from the Netherlands
  56. Another Levarht pack design, this time for cocktail tomatoes. #packaging #design #asiafruitlogistica2016 #asiafruit #tomatoes
    Another Levarht pack design, this time for cocktail tomatoes. #packaging #design #asiafruitlogistica2016 #asiafruit #tomatoes
  57. With US, European and Australian suppliers unable to access Russia, some Asian players are finding themselves more in demand.
  58. Mersel director Samir Singh says there has been strong interest in Indian-grown grapes and pomegranates from Russia https://t.co/gAb3d3Q0uL
    Mersel director Samir Singh says there has been strong interest in Indian-grown grapes and pomegranates from Russia pic.twitter.com/gAb3d3Q0uL
  59. Some consumers in Asia are willing to pay a sizeable premium for perfection, it seems.
  60. This year's Asia Fruit Logistica provided a chance to update the trade on key promotional campaigns.
  61. Details of Chile's biggest cherry marketing campaign yet unveiled at Asia Fruit Logistica https://t.co/k2F1quVQZU
    Details of Chile's biggest cherry marketing campaign yet unveiled at Asia Fruit Logistica pic.twitter.com/k2F1quVQZU
  62. It was also a place to learn more about eating healthily…
  63. #australianfarmers #cleangreennutrition #cheflife #asiafruitlogistica2016 #vegetarianrecipes #lettheproducedothetalking #paddocktoplate #vegan #foodporn #australianexport @timsfoodsau
    #australianfarmers #cleangreennutrition #cheflife #asiafruitlogistica2016 #vegetarianrecipes #lettheproducedothetalking #paddocktoplate #vegan #foodporn #australianexport @timsfoodsau
  64. …to catch up with important produce people like Mariana De Nadai…
  65. #asiafruitlogistica
    #asiafruitlogistica
  66. …and to see new products in the flesh.
  67. Exciting product coming out of Tassie, freeze dried cherries from Styx River Cherries #AsiaFruitLogistica #tasty https://t.co/samTn9W4DG
    Exciting product coming out of Tassie, freeze dried cherries from Styx River Cherries #AsiaFruitLogistica #tasty pic.twitter.com/samTn9W4DG
  68. A glimpse of a new Australian mango variety set to be marketed by Martin Walker Marketing #AsiaFruitLogistica https://t.co/s7ihERvXvl
    A glimpse of a new Australian mango variety set to be marketed by Martin Walker Marketing #AsiaFruitLogistica pic.twitter.com/s7ihERvXvl
  69. Colombia's Ocati Tropical Fruits got people trying its ingenious new granadilla straw.
  70. People enjoying our new straw for the granadilla in the Asia fruit logisitica 2016 #asiafruitlogistica2016 #tropicalfruits #granadilla #ocatistraw #ocatifruits
  71. France continued to support the event, encouraged by rising demand especially for its apples and kiwifruit.
  72. #asifruitlogistica2016 #france #kiwifruit #packaging
    #asifruitlogistica2016 #france #kiwifruit #packaging
  73. The Smart Horticulture Asia conference brought together a wealth of information about the potential impact and use of technological advances.
  74. 💬 "From precision farming to decision farming": Harrij Schmeitz at #Smart_Horti says robots will have to think too. https://t.co/Dj9iHsNWsO
    💬 "From precision farming to decision farming": Harrij Schmeitz at #Smart_Horti says robots will have to think too. pic.twitter.com/Dj9iHsNWsO
  75. And of course, no produce show would be complete without a squadron of mascots keeping the atmosphere upbeat.
  76. No shortage of mascots @ASIA_FRUIT including this one from Chile. Can we expect a mascot race in 2017?? https://t.co/ioyNlnOXXt
    No shortage of mascots @ASIA_FRUIT including this one from Chile. Can we expect a mascot race in 2017?? pic.twitter.com/ioyNlnOXXt
  77. Messi-like doctor promoting lemons from Argentina #AsiaFruitLogistica
    Messi-like doctor promoting lemons from Argentina #AsiaFruitLogistica
  78. #avocado #asiafruitlogistica2016 #hongkong
    #avocado #asiafruitlogistica2016 #hongkong
  79. Indeed, there was a notably positive vibe around this year's Asia Fruit Logistica.
  80. A beetroot a day keeps the doctor away!
#AFL
    A beetroot a day keeps the doctor away! #AFL
  81. Not to mention, a good deal of elegance and class!
  82. На работе🤓
    На работе🤓
  83. Of course, some visitors take things a little too far in their pursuit of social media stardom… ;-)
  84. Enter the Dragon! #25fruits
    Enter the Dragon! #25fruits
  85. There were lots of debut exhibitors, including British company Blue Skies, which promoted its range of 'fresh from harvest' prepared fruits.
  86. Ready and raring to go #asiafruitlogistica
    Ready and raring to go #asiafruitlogistica
  87. And there were some very large ones too, including China's newly merged and now largest fresh produce importer, Joy Wing Mau.
  88. Joy Wing Mau! #asiafruitlogistica
    Joy Wing Mau! #asiafruitlogistica
  89. Looking to the future, it seems Asia is growing fast as a fresh produce market and will have plenty more to offer suppliers and marketers in the coming years.
  90. #AsiaFruitLogistica
    #AsiaFruitLogistica
  91. For Fruitnet's team of journalists, that can only be a good thing!
  92. Having a Diva moment at Asia Fruit Logistica last week 🍎
See you next year Mr Apple!
.
#diva #divaapples #mrapple #asiafruit #asiafruitlogistica #divamoment
    Having a Diva moment at Asia Fruit Logistica last week 🍎 See you next year Mr Apple! . #diva #divaapples #mrapple #asiafruit #asiafruitlogistica #divamoment
  93. Excellent bunch of fine colleagues! #asiafruitcongress #asiafruitlogistica
    Excellent bunch of fine colleagues! #asiafruitcongress #asiafruitlogistica
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