Monday 12th September 2016, 12:10 London
What did you miss at Asia Fruit Logistica?
This year's exhibition created a considerable buzz on social media. Here are some of our highlights from the show…
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This year's Asia Fruit Logistica kicked off with the Asiafruit Congress, where delegates were provided with new insights about Asia's fresh produce market.
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BCG's Youchi Kuo says first-mover advantage not so important in China as growth source v diff from 10yrs ago. pic.twitter.com/uELYVyT9Q0 -
All the Asia numbers from Wayne Prowse at Fresh Intelligence Consulting. #AFC2016 pic.twitter.com/V4aof59zNV -
Hearty congratulations to our winners of the 2016 Asia Fruit Awards - Fruitday, Jinwon Trading and Sam's Club China. pic.twitter.com/82AGKFERYV
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As the show started, it was clear the show remained very much at the heart of things as far as the growing international fresh produce trade in Asia.
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Australia celebrates nectarine access to China #asiafruitlogistica http://www.fruitnet.com/asiafruit/article/169861/australia-celebrates-nectarine-access-to-china …
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Great to see Alexis Taylor, US Deputy Under Sec for Farming & Foreign Ag, touring US pavilion at #AsiaFruitLogistica pic.twitter.com/Rq4XRwOZLA -
All around the show, high-quality fresh fruits and vegetables were on display – perhaps no more so than on this Japanese stand…
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Talking of apples, the serious business of gaining access to Asia for European apple suppliers seems to be progressing well.
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Club
apple varieties doing ‘great job’ for Italy in Asia
Eurofruit editor Mike Knowles hears from Fabio Zanesco of Italian marketer VI.P Val Venosta at Asia Fruit Logistica in Hong Kong about the progress being made to develop Italy's apple exports to Asian markets. -
The Asiafruit Congress offered plenty of food for thought about how to keep that marketing momentum going.
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Expert insights into building an apple brand in Asia at #afc2016. #pinkladyapples #bluewhale #vachamon pic.twitter.com/dfX1zOQkzF
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While on the show floor, there were lots of apple brands attempting to make their mark.
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Debut exhibitor Ambrosia apples draws lots of interest from buyers with tastings at #AsiaFruitLogistica pic.twitter.com/0faKCzdGHg
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Great to see Germany's apple greats at #AsiaFruitLogistica in Hong Kong! pic.twitter.com/Fp0gYIaGEE -
During Asia Fruit Logistica itself, the Asiafruit Business Forum provided further interesting presentations on the future of the Asian produce trade.
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Asiafruit Business Forum under way at Asia Fruit Logistica with Compac's Ken Moynihan. The packhouse of the future. pic.twitter.com/25mCVHXZuh
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Now @ASIA_FRUIT our @asiafruit #Business Forum, persuasive packaging, great examples, thanks @Gsadan.🇨🇳🇬🇧🇪🇸 pic.twitter.com/O5SUTJcfsW
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The show itself was awash with innovation, especially when it came to packaging.
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Nice pack idea for berries from @body.and.brains - resembles a bottle-top, but they tell me it's actually mean to be like a jam jar cover ;-) #innovation #asiafruitlogistica2016 #asiafruit #berries #blueberries #packaging -
One of the world's leading berry suppliers, Naturipe, had plenty to say about Asia's potential.
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More
direct trade as Asia’s berry import business grows
Robert Verloop of marketing cooperative Naturipe Farms says investment in the Asian market is starting to generate a significant return as demand for fresh berries increases. -
And in the meantime, major berry marketer Driscoll's had unveiled its new branding concept.
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Have you seen our new logo for China? Stop by E-10 :) #AsiaFruitLogistica pic.twitter.com/6RFT0q2ZbV -
New logo from @driscollsberry at #asiafruitlogistica -
Belgium remains an important player at the show and in the Asian market.
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Busy first day @ #AsiaFruitLogistica lot of interest in #belorta produce #pepper #pear #brusselsprouts #endives ... pic.twitter.com/gCJjTZGXjQ
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Almost around every corner, there was something new to report.
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Ready to launch. Kay Bee Exports hopes to send mangoes to Australia and South Korea this season #AsiaFruitLogistica pic.twitter.com/x0G44dlhgb -
Javed and Shoeb Patel of Fine & Fresh Exports, India. They're starting up a new export business… https://www.instagram.com/p/BKAAf75hGpI/
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Turkey was well represented too, offering Asian consumers new and exciting products.
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Hong Kong shoppers get a taste for
fresh figs
Aksun's international trade coordinator Akin Söyleyen says Hong Kong shoppers are hearing the health message about fresh figs. So sales are growing quickly. -
This mini Cantaloupe might look a little sad, but he made a lot of visitors happy!
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After all, melons are becoming more and more popular in Asia thanks to new market access and the availability of better varieties.
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Capogreco Farms looks to Japanese melon market at #AsiaFruitLogistica after Australia won market access this year pic.twitter.com/6k07tkrNVQ -
On the opening day of the show, visitors had the chance to follow developments in transport, shipping and logistics more closely.
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Cool Logistics Asia conference 2016 off to good start this morning #AsiaFruitLogistica pic.twitter.com/I2h2KYILR5
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Meanwhile, some were making bold predictions about the future shape of the business.
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¡Caramba! Colombia to become the world's biggest avocado grower by 2030, an insider tells me. #AsiaFruitLogistica pic.twitter.com/Nu2vD5qHHs -
All around the hall, there was evidence of passion for produce and investment in innovation, such as these new pink-fleshed dragon fruit from Vietnam.
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China's dragon fruit imports shot up by 35% to top 813k tonnes in 2015, and importer Goodfarmer is riding the wave. pic.twitter.com/OuG2mSqeg5 -
Frutas exóticas en la @ASIA_FRUIT de Hong Kong buscando también hueco para entrar en Europa. pic.twitter.com/M8WPgDZ3lU
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Kiwifruit is another product doing well in Asia, with domestic fruit buoyed by supply from New Zealand, Latin America and Europe.
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A great end to @ASIA_FRUIT with @theberryhub thanks for having us @asiafruit #AsiaFruitLogistica @ZESPRIkiwifruit pic.twitter.com/1JHpwPtlQV -
Beautiful kiwifruit ice cream served on the @zesprikiwifruit stand at #asiafruitlogistica2016. Thanks guys! #kiwifruit #fruit #healthy #yummy #delicious #icecream #newzealand #zespri #fruit -
Vietnam is a market proving very interesting indeed to international fruit suppliers.
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Vietnam's The Fruit Republic launches organic limes #AsiaFruitLogistica from Asia's 1st EU-cert organic lime farm. pic.twitter.com/aHAwccZE0d -
Packaging and product presentation isn't necessarily the same in Asia as elsewhere in the world!
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The Dutch pepper trade is gearing up for its full market debut in China next year.
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At the same time, the Netherlands' tomato exporters are excited about new opportunities in Asia.
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Red Star sees great opportunities in
Asia
Tomato specialists Red Star are growing their sales in Asia. Customer development manager Dick van der Harst explains how the Dutch business is capturing new sales in Asia. -
With US, European and Australian suppliers unable to access Russia, some Asian players are finding themselves more in demand.
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Mersel director Samir Singh says there has been strong interest in Indian-grown grapes and pomegranates from Russia pic.twitter.com/gAb3d3Q0uL -
Some consumers in Asia are willing to pay a sizeable premium for perfection, it seems.
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This year's Asia Fruit Logistica provided a chance to update the trade on key promotional campaigns.
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Details of Chile's biggest cherry marketing campaign yet unveiled at Asia Fruit Logistica pic.twitter.com/k2F1quVQZU -
It was also a place to learn more about eating healthily…
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#australianfarmers #cleangreennutrition #cheflife #asiafruitlogistica2016 #vegetarianrecipes #lettheproducedothetalking #paddocktoplate #vegan #foodporn #australianexport @timsfoodsau -
…to catch up with important produce people like Mariana De Nadai…
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…and to see new products in the flesh.
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Is it a plum? Is it a plane? No, it's… a Pluot! #fruit #innovation #newproduct… https://www.instagram.com/p/BKCzY6Dh2un/
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Exciting product coming out of Tassie, freeze dried cherries from Styx River Cherries #AsiaFruitLogistica #tasty pic.twitter.com/samTn9W4DG -
A glimpse of a new Australian mango variety set to be marketed by Martin Walker Marketing #AsiaFruitLogistica pic.twitter.com/s7ihERvXvl -
Colombia's Ocati Tropical Fruits got people trying its ingenious new granadilla straw.
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France continued to support the event, encouraged by rising demand especially for its apples and kiwifruit.
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Asia
now hugely important to French fruit exporters
Eurofruit editor Mike Knowles speaks to Daniel Soares of French interprofessional organisation Interfel at Asia Fruit Logistica in Hong Kong about France's growing export trade to Asia. -
The Smart Horticulture Asia conference brought together a wealth of information about the potential impact and use of technological advances.
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New SMART Horticulture Asia congress with an inspirational start in Hong Kong #AsiaFruitLogistica #SMART_Horti pic.twitter.com/JbwiHdvBha
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Cutting-edge technology. #AsiaFruitLogistica pic.twitter.com/QXZ8PQFp6P
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Wow: robot technology means that in future fruit could be picked 24/7! #AsiaFruitLogistica @SMART_HORTI pic.twitter.com/U50Wh7BV6q
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💬 "From precision farming to decision farming": Harrij Schmeitz at #Smart_Horti says robots will have to think too. pic.twitter.com/Dj9iHsNWsO -
@NLagroHK @oldemonnikhof #smart_horti Smart Horticulture ASIA, displays the most innovative smart tech solutions pic.twitter.com/JSCxQqVC7i
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And of course, no produce show would be complete without a squadron of mascots keeping the atmosphere upbeat.
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No shortage of mascots @ASIA_FRUIT including this one from Chile. Can we expect a mascot race in 2017?? pic.twitter.com/ioyNlnOXXt -
That special moment when a beetroot meets a koala bear. ❤️❤️ #AsiaFruitLogistica pic.twitter.com/OQ5y4WkEiV
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Indeed, there was a notably positive vibe around this year's Asia Fruit Logistica.
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CMA CGM & APL fellaz groufie break. Together stronger 🚢💪👍 #asiafruitlogistica #ladyadventures… https://www.instagram.com/p/BKIpWbKjquJ/
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Not to mention, a good deal of elegance and class!
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Of course, some visitors take things a little too far in their pursuit of social media stardom… ;-)
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There were lots of debut exhibitors, including British company Blue Skies, which promoted its range of 'fresh from harvest' prepared fruits.
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And there were some very large ones too, including China's newly merged and now largest fresh produce importer, Joy Wing Mau.
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Looking to the future, it seems Asia is growing fast as a fresh produce market and will have plenty more to offer suppliers and marketers in the coming years.
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Fresh juices are now a big deal in
Asia
Vivienne Ouyang of juice giant Chic Fresh says that new sales growth depends on quality ingredients. They're fundamental to success. -
For Fruitnet's team of journalists, that can only be a good thing!
