Co-op to use pay-in-aisle technology

The international marketing magazine for fresh produce buyers in Europe
Ed Leahy

BY ED LEAHY

Co-op to use pay-in-aisle technology

The retailer announced plans to roll out a smart phone app this summer which lets buyers scan and pay for products while they shop

Co-op to use pay-in-aisle technology

Related Articles

Co-op supermarkets are set to unveil a smartphone check-out across stores this summer allowing customers to buy items as they shop.

They retailers announced today they planned to roll out the app following trials at a Co-op store in Manchester, meaning shoppers can avoid going to the till to pay.

Customers scan the product bar code, with the cost being deducted from their bank account, leaving them free to walk out once they have finished shopping. 

According to Co-op cash transactions have dropped by more than one fifth over the last five years, with a 15 per cent reduction in the last 18 months alone.

Matthew Speight, director of retail support, said: “It is a challenging market place for retailers, and the Co-op is responding positively. Our ambition is to harness technology to deliver the shopping experience that our diverse customer-base requires – when, where and how they need it.

“It is all about consumer choices and convenience. We listen to our Members and customers and we are investing in our stores, people, prices, products and technology. We recognise there are many communities where customers pop in to their local Co-op and enjoy a friendly chat – it is all part of the service. Whereas for others, perhaps with a train to catch or on a school run, every second can count as consumers seek increased convenience.”

comments powered by Disqus

Keep informed...

Google+