Italian fresh produce specialist responds to changing consumption habits with portable blueberry product designed for consumption throughout the day
Italian fresh produce brand F.lli Orsero has launched a new blueberry product designed to encourage healthy, daily consumption on the move.
The transparent, heat-sealed pack weighs 250g and features a resealable opening that allows consumers to carry the fruit with them and enjoy it at different times of day.
According to the company, the product responds to changes in consumption habits and increased demand for healthy, ready-to-eat snacks that fit with busy lifestyles.
“Blueberries thus become the perfect snack to put in your bag or backpack, to eat for breakfast, during a break, inside or outside the home, in a practical way and without waste,” said a spokesperson.
“Small, versatile, extraordinary and now also ‘on the go’: F.lli Orsero Berries combine goodness and well-being, perfect for a lifestyle that favours taste, health and wholesomeness.”
F.lli Orsero-branded berries are supplied by I Frutti di Gil, a partnership between Orsero Group and the Molari family, which specialises in the development of new berry varieties.
