German retailer Aldi has continued to increase its physical presence in China by opening two new stores Shanghai on 13 October.
Aldi now has four stores in China with the addition of the new stores in the Baoshan and Putuo Districts. The company opened its first two stores China, also located in Shanghai, back in June.
These pilot stores are customised and tailored specifically for the China market and allow Aldi to trial and test retail strategies.
The stores offer an integrated online to offline retail experience and include a scan and go function on WeChat that lets customers to skip the queue.
Additionally, Aldi has created an Aldi WeChat mini-program, which offers its products online with instant delivery service within three kilometres around each store.
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