Hard Rock International has announced that Francesca Carter has been appointed as regional sales and marketing manager for café locations in Europe.

Carter will drive group tour sales and marketing initiatives for Hard Rock International for17 European cafés, including London, Paris, Berlin, Madrid, Barcelona and Rome.

She brings more than five years experience of sales experience in the travel industry to the Hard Rock Brand, having previously worked as a business development manager at WorldPass Travel Group, focussing on group travel sales within the student market.

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