Branston has teamed up with one of Cornwall’s most renowned chefs to celebrate the start of the Cornish potato season.
Jack Stein, son of legendary TV chef Rick Stein, has been signed up as the ambassador for Branston’s PR campaign for the Cornish potato season.
This includes branded content for the website including a series of promotional videos, and six exclusive recipes for Branston, showcasing the product and its versatility.
Stein’s recipes include roasted Cornish seasonal new potatoes with smoked Cornish sea salt, Cornish seasonal new potato salad with beetroot and goats’ cheese, and rack of Cornish lamb with crushed Cornish seasonal new potatoes.
George Christoudias, Branston's sales and marketing director, said: “We’re very excited to be working with such a successful chef to launch our much-anticipated Cornish crop this year.
"With Jack on board, we hope to further showcase these fresh, seasonal potatoes, which are always very popular with Tesco customers.”
Cornish seasonal new potatoes are now available at Tesco stores in Cornwall and the south-west of England. They will be available in national distribution from mid-July.