Reed and Whitaker Freshtime

Reed, left, and Whitaker

Freshtime has appointed a new category manager and a graduate development technologist.

Alistair Whitaker and Sam Reed are the latest additions to the growing team at the chilled fresh food provider, as Freshtime boss Mark Newton continues his ambitious plans for growth.

Whitaker, 45, from Sleaford, started his career as an accountant, but during his time at Asda he became a pricing analyst. He continued to work in analysis at Punch Supply and then as a trading information analyst at Morrisons.

His most recent roles took him to Empire World Trade, Winchester Growers and Worldwide Fruit. In April 2009 Whitaker returned to Winchester Growers, where he has remained for the last six years.

Reed, 21, recently graduated from Manchester University with a 2:1 in food technology.

During his course he gained work-based experience as a QA auditor and technical assistant.

“I’m really looking forward to putting into practice all that I learnt at university and am keen to make a career in new product development at Freshtime,” he said.

Newton added: “I’m delighted with all our new recruits. We are progressively building a team with a really strong skill set, and our performance as a business is going from strength to strength as a result.”