A Waitrose strawberry grower has started producing kiwiberries for the retailer.
George Leeds has been growing strawberries for Waitrose for ten years, but is now turning his hand to the exotic product too.
Kiwiberries look like a kiwifruit but are the size of a grape. They can be eaten in one bite, with no need for them to be peeled.
The fruit grows on seven-foot vines at Leeds' farm in Ledbury, Herefordshire. Kiwiberries have the same striking pattern of seeds on the inside but taste slightly sweeter than a regular-sized kiwifruit.
Nicki Baggot, Waitrose fruit buyer, said: 'Kiwi berries are a no fuss fruit, without need for preparation. This along with their mini me size makes them a fun addition to lunch boxes or snack time. We are excited to launch this exotic style fruit that has been grown on a British farm.'
Waitrose kiwiberries are available in 200 Waitrose branches from today (16 September). They are priced at £2.50 for 125g, and will be available for five weeks. They will launch on promotion, priced at £2 for two weeks.
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