Fresh pea sales treble at the Co-op

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Nina Pullman

BY NINA PULLMAN

@nina_pullman

Fresh pea sales treble at the Co-op

Retailer cites warm wet temperature leading to good flavour as reason behind stellar pea sales

Fresh pea sales treble at the Co-op

British fresh peas are in season 

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Fresh pea sales at the Co-operative have trebled due to a bumper crop after warm, wet weather, the retailer has said.

Co-op commercial manager Adele Balmforth said the retailer is having a “really amazing season” on British vegetables, especially fresh peas, where sales have trebled on last summer.

“They are particularly sweet and juicy this year which means they can be eaten raw or quickly cooked, whilst the task of shelling them is good fun for kids and gets them involved, even if a few do end up on the floor rather than in the bowl," she said.

Running between May and September, Co-op’s fresh peas are primarily grown in Somerset, taking advantage of Somerset Vale with its range of soil types and rolling hills.

 

 

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