Aunt Bessie’s is launching frozen vegetable chips into Tesco and Waitrose this month in response to the ongoing consumer trend for carb alternatives.
The expansion of its frozen range follows the successful launch of sweet potato chips last spring, the brand said, in response to the consumer trend for reducing carbs and increasing veg intake.
Made from parsnips, carrots and sweet potatoes, the new vegetable chips also count as one portion of five a day.
Aunt Bessie’s marketing director Lorraine Rothwell said: “We’re always looking to develop something new for shoppers to try and our research showed a real opportunity for branded frozen vegetable chips – in fact we’re the first to bring frozen vegetable chips to the market.
“We’re seeing growth in the market for carb-alternatives such as spiralised veg and veg rice, and with a strong shopper base in chips, we identified a great opportunity to combine root veg favourites and help shoppers reduce carbs.”