Aunt Bessie’s launches frozen vegetable chips

Britain's favourite fresh produce magazine since 1895
Nina Pullman

BY NINA PULLMAN

@nina_pullman

Aunt Bessie’s launches frozen vegetable chips

New frozen vegetable chips made from parsnips, carrots and sweet potato will launch at Tesco and Waitrose this month

Aunt Bessie’s launches frozen vegetable chips

Veg chips offer consumers a carb alternative

Related Articles

Aunt Bessie’s is launching frozen vegetable chips into Tesco and Waitrose this month in response to the ongoing consumer trend for carb alternatives.

The expansion of its frozen range follows the successful launch of sweet potato chips last spring, the brand said, in response to the consumer trend for reducing carbs and increasing veg intake.

Made from parsnips, carrots and sweet potatoes, the new vegetable chips also count as one portion of five a day.

Aunt Bessie’s marketing director Lorraine Rothwell said: “We’re always looking to develop something new for shoppers to try and our research showed a real opportunity for branded frozen vegetable chips – in fact we’re the first to bring frozen vegetable chips to the market.

“We’re seeing growth in the market for carb-alternatives such as spiralised veg and veg rice, and with a strong shopper base in chips, we identified a great opportunity to combine root veg favourites and help shoppers reduce carbs.”

comments powered by Disqus

Keep informed...