Majorcan new potatoes make way to UK as sales soar

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Fred Searle

BY FRED SEARLE

Majorcan new potatoes make way to UK as sales soar

Branston responds to rocketing demand for early new potatoes, supplying Tesco with Majorcan crop from end of March

Majorcan new potatoes make way to UK as sales soar

Tesco’s Majorcan new potatoes are grown in the municipality of Sa Pobla

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Majorcan new potatoes will soon return to Tesco shelves, as the retailer responds to strong demand for seasonal new potatoes earlier in the year.

Branston, one of the UK’s largest potato suppliers, will supply the Spanish island-grown potatoes to the supermarket for five weeks from the end of March, ahead of the Jersey Royals season, which hits full stride in May.

Majorcan new potatoes recorded bigger sales rises at Tesco than any other seasonal potato variety last year, with year-on-year growth of 215 per cent.

George Christoudias, sales and marketing director at Branston, said: ““Majorcan new potatoes are available before Jersey and Cornish new potatoes because the area’s warm sunny climate enables earlier planting.

“Spanish produce has hit the headlines lately following serious floods in the area. Thankfully this hasn’t affected our Majorcan grower’s harvest and we’re looking forward to offering Tesco customers some delicious new season crops this spring.”

Majorcan seasonal new potatoes are grown in Sa Pobla, at the heart of the island’s potato growing region. Local growers have been exporting potatoes grown in its red clay soil to the UK since 1924.

Christoudias added: “We strive to offer freshly harvested new potatoes for as many weeks of the year as possible as shoppers tell us that they enjoy the distinctive fresh taste and fluffy skin of the new potato crops.

“Locally they’re enjoyed simply boiled with salt, mint and butter. They’re incredibly versatile though – ideal for salads, roasting whole, or in light, spicy stews and curries.”

Majorcan new potatoes will be available in Tesco stores in 750g packs and as a loose option from 20 March.

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