Essex potato grower wins China retail listings

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Nina Pullman

BY NINA PULLMAN

@nina_pullman

Essex potato grower wins China retail listings

Fairfields Farm has signed two retail contracts in China and Hong Kong to supply its branded crisps

Essex potato grower wins China retail listings

Laura and Robert Strathern of Fairfields Farm 

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Essex potato grower and crisp producer Fairfields Farm has signed contracts with two major retail groups in Hong Kong and shipped three containers of crisps to the Far East.

The first consignments, which include the company’s Lentil Lites and Tortillas, will be sold through two retail outlets that in total operate around 4,800 stores in Hong Kong and China.

“These are major deals for us,” said co-founder Robert Strathern. “Our export sales are a huge part of our business and there is a now a growing appetite for quality snacks from countries all over the world. Our vegetable and lentil crisps in particular are proving very popular with more health-conscious buyers.”

Exports now account for 20 per cent of Fairfield Farm’s overall sales, and the new deals are proof of growing overseas demand for its brand, the company said. Based near Colchester in Essex, the firm now hopes to double its growth over the next few years, helped by overseas deals.

Fairfields Farm already exports to around 20 countries including Mauritius, Dubai and Canada, according to the company's website.

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