What volumes of organic apples do you currently export to the UK?
John Bostock: We will ship approximately 100,000 18kg cartons of fully-certified NZ organic apples.
What is your current acreage and are you planning on increasing this?
JB: We have approximately 500 hectares (1,235 acres) in production and after this planting season will have 600 hectares (1,500 acres) either in production, or in conversion to organic, or planted for organic production.
How is the market for organic apples in the UK developing in your opinion? Where do you see more opportunities for growth?
JB: The organic apple market in the UK seems to be growing a little, but still at a slower pace than other major markets in the world. We are seeing stronger growth in organic apples across the world from USA to Asia and even Europe.
How will your business with the UK change post-Brexit,if at all?
JB: There is little doubt the UK consumer will have to pay more for organic imports. We are supplying at prices below the rest of the world but we want to keep the UK market open, hence we are prepared to invest in it.
What are the biggest challenges you are facing in terms ofproduction?
JB: Organic production has lower yields (approximately 20 per cent lower) than conventionally-grown apples. Our costs with organics are higher, due to processes like hand thinning, as we don’t use chemicals.
How do you find dealing with UK retailers? Are they open topromoting organic apples, and do you see them extending this range at all?
JB: The UK retailer seems to have improved and changed a lot. They are starting to listen to their suppliers and understand the world market has moved. They are open to promotion and explaining about organics and listening to new ideas and concepts. In the past I believe their attitude hurt the UK retailer by not listening to market trends, new varieties, new concepts and new ways of doing things. There is still some way to go.
Who does New Zealand compete with in supplying the UK with apples?
JB: We compete with South America but the market seems to prefer our fruit for taste, colour and logistical performance.
What stage is the season at for you and what are current growing conditions like?
JB: Bostock New Zealand is in mid harvest and we have completed Royal Gala and starting Braeburn harvest. It is an excellent season with good colour and taste. Recent rain is holding up our harvest, nevertheless we have the horsepower to pick everything in top condition.
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