Sainsbury’s has launched a new range of edible flowers to mark British Flowers Week and respond to growing demand for social-media worthy recipes.
Grown by Westland Nurseries, in Evesham, the new range will suit both sweet and savoury dishes and includes tagete marigold, monkey flowers, viola and dianthus.
Edible flowers are already available in Sainsbury’s Salad Bowl range, but the new selection features standalone punnet to allow shoppers more flexibility, the retailer said, and can be used in dishes such as summer salads, cake toppings, smoothies or cocktails.
Sainsbury’s buyer for edible flowers, Vanessa Rider, said: “I’m really pleased to announce the launch of our edible flowers range especially during British Flower Week.
“It’s great to see the first colourful buds going into our edible selection and onto our shelves in the coming weeks – I’m confident customers will love the instant summer glamour that they will add to their dishes.”
Product development manager at Westland Nurseries, James Seymour, said “The summer season is the perfect time to liven up sweet and savoury dishes with these flowers. We’ve been working to curate the perfect selection of edible varieties for the Sainsbury’s punnet, that will be both beautiful and delicious.”
Sainsbury’s will also be launching a punnet of edible flower varieties in a fresh herbs mix, selling for £3 from the end of June.